Top 5 Beauty Retail Apps in Colombia Q4 2021 Performance

In Q4 2021, the top 5 beauty retail apps in Colombia showcased varied performances in terms of weekly downloads and active users. Here’s a closer look at the data provided by Sensor Tower.

Natura: Perfumes e Cosméticos experienced fluctuations in weekly downloads, peaking at 2.9K in early October and closing the quarter with around 1.6K downloads in the last week of December. The app's weekly active users hovered between 10.5K and 12.6K, showing a slight increase towards the end of the quarter, ending at approximately 11K.

Perfumaste saw a more stable performance in weekly downloads, ranging from 341 to 596 downloads per week. The app maintained a consistent download rate throughout the quarter, with a small dip in October and a recovery towards the end of December. No data was available for weekly active users.

The performance of the Mary Kay® Interactive Catalog app showed a decline in weekly downloads, starting at around 408 downloads in late September and dropping to 150 by the end of December. The weekly active users followed a similar downward trend, starting at 870 and decreasing to 680 by the end of the quarter.

Avon - Catálogo had the lowest download numbers among the top 5, with a peak of 236 downloads in late September and a decline to 57 downloads by the end of December. No data was provided for weekly active users.

Lastly, FOREO For You showed a modest increase in weekly downloads, starting at 165 in late September and peaking at 275 in mid-December, before ending the quarter at 164 downloads. The app's weekly active users remained relatively stable, fluctuating between 1.3K and 1.8K, with a slight increase towards the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.